Balfin Group as always innovative and looking for any new initiatives and recent developments in all the sectors where it operates was present at Adria Forum Conference, held on February in Zagreb, with a lot of other investors and representatives of the Hospitality & Tourism industry, from different countries of the region. Mrs. Adriana Sokoli, vice president of the Group for Real Estate sector, was invited to be part of the Guests Panel at this conference. From the Group and Green Coast perspective, Mrs. Sokoli talked about the challenges and opportunities of the Albanian tourism. Promoting the image of country, the Albanian Government’s incentives for tourism, the improvements in infrastructure, the importance of international standards in services, as well as the focus on human resources, were the main issues discussed. The audience’s interest in Albania and the Green Coast Resort and Residences project was very positive and promissing.