The tourism industry plays a crucial role in the global economy and in the communities it impacts. In 2018, this industry generated 10.4% of the global Gross Domestic Product, leading to a significant increase in employment. The year 2019 was expected to conclude with even more optimistic figures.

According to official data from INSTAT and the World Travel and Tourism Council (WTTC), Albania has experienced a significant year-over-year increase in the number of tourists. The forecasts for the country’s tourism prospects in the coming years are also highly positive.

A key factor in promoting sustainable tourism, and a current challenge for the sector in Albania, is the qualification and employment of human resources. In this context, Green Coast has consistently introduced innovative services and programs in Albania, aiming to establish long-overdue standards in the country’s tourism sector. To support students preparing for careers in this industry, Green Coast has launched an initiative focused on enhancing their skills and employment opportunities.

Once again, Green Coast has awarded a scholarship to outstanding students in the field of Tourism, just like last year.

This year’s scholarship recipient is Drilona Shehi, a 23-year-old student in the Tourism Management program at the University of Tirana. Drilona was chosen as the winner due to her excellent academic performance during her bachelor’s studies, as well as her specialization in tourism. This initiative is part of Green Coast’s commitment to recognizing tourism students as a key talent pool for potential employment within the project.

“Green Coast is a key tourism project of Balfin Group and one of the most significant initiatives for the development of tourism and the Albanian economy. Our goal is to elevate Albania’s tourism standards to match those of the world’s most developed countries. To achieve this, we are working on establishing a well-structured framework and implementing various mechanisms, including the education and training of human resources. The scholarships we provide to support exceptional tourism students are a vital aspect of our overall strategy and efforts,” stated Ogerta Manelli, Human Resources Manager at Green Coast.

When asked about the reason behind Green Coast’s initiative, Ms. Manelli replied:

“To answer this question, I will quote Nelson Mandela: ‘Education is the most powerful weapon you can use to change the world.’

By qualifying and employing human resources in their specialized fields, we are on the right path to raising tourism standards.

The tourism industry is highly dynamic and constantly evolving, necessitating a workforce with the qualifications, knowledge, and skills essential for effectively performing managerial, administrative, and operational tasks. In this context, Green Coast aims to establish this initiative as a tradition, supporting and preparing exceptional tourism students each year. This commitment contributes to the development and delivery of elite tourism in Albania, starting from the ground up.

Balfin Group prioritizes social responsibility and actively engages with local communities. Under the leadership of the Group’s president, Mr. Samir Mane, a coordinated strategy is implemented across all its companies, not only in Albania but also in the other countries where the Group operates.

In 2019, the Balfin Group allocated €1.05 million from the fund dedicated to this purpose, with a significant focus on education and professional development, particularly in tourism.

For more information about Green Coast, visit www.greencoast.al or contact us at info@balfinrealestate.al; +355 69801499.